Three Tips To Make Your Website Rank For Any Keyword You Want
By William Torneau

How does one rank for specific keywords in the search engine results? What kinds of things to the search engines factor in when determining relevancy to the searches done on the internet? These questions, and better yet the answers to these questions, are very simple and straightforward, and anyone can rank a website for a specific keyword.

The first thing you want to think about when ranking for a keyword is your title and header tags in the code of your site. Nothing is more important to the relevancy of a web page than the title and header tags of that page. When search engines crawl the internet looking for pages, they work just as you would when you're looking for a book or article, they look at the title to try to gain a general understanding of what that page is about. They will also look at the header tags (specifically h1 and h2 tags) to try to categorize the web page accordingly. So, if you want to rank for a specific keyword, make sure the title and header tags on that page include that keyword. This is by far the most important factor for rankings.

Not only are title and header tags extremely important, but also including that keyword and variations of the keyword within the text body of the page, so search engines can see that the page is actually discussing that topic. It is very important to write a well though out and organized body text, and include the keywords within the text in a professional manner. This is important because the search engines will know if one is trying to spam a web page with a specific keyword to rank higher for it, and thus that page will be penalized for its falsifications.

The third, and just as important as the first two, thing you want to make sure you do is to try to create links from other websites pointing back at your web page that have the actual keyword in the text link itself. So, if one wanted to rank for a keyword that was "dog therapy" they would want text links in different places on the internet that merely said "dog therapy" in click-able text that points back to that page.

Ranking for web pages on search engines is as easy as 1-2-3, where the three steps are all listed above. Depending on the term that one is trying to rank for, the processes may need to be repeated and done more. This technique for ranking pages is practiced all over the internet, and is guaranteed to work.

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